The Age of Personal Advertising.

The Age of Personal Advertising.

Matthew Morgan, Co-founder, MakeMC About a year ago, I wrote an article based on my observation that we are fast approaching a level of total technical availability, deep digital integration, anywhere internet connectivity and connected everyday objects. As a result...
Why we share.

Why we share.

Matthew Morgan, Co-founder, MakeMC Understanding why people share stuff in social media is key to unlocking sales in social commerce; social media communicates social influence and social influence creates social sales. And a new study by Harvard psychologists Diana...
All relationships are Social.

All relationships are Social.

Matthew Morgan, Co-founder, MMC.com ‘The Channel of Me’ in Context Over the last 20 years multiplying channels and fragmenting audiences demanded a new paradigm in which business develops lifetime relationships with customers as individuals. Heralded and named by...